Adairs launches their Colour Romance Autumn 2018 Collection in full floral swing
With the cooler days well and truly upon us, LENZO was invited to help warm things up at the recent Adairs Launch in Melbourne. Inspired by the deep and rich hues of autumn, we styled the Richmond store with shades of pastel and dusty rose pinks, deep burgundies, and plums – with a touch of gold – as a nod to the changing colours of falling leaves.
“This season we love our dramatic blooms layered with tones of tea rose and deep teal to create an elevated look for the modern romantic.”
[ Pictured: Melanie Zammit and Carlene Duffy at the Adairs Autumn Collection Launch ]
Among those who attended the launch were stylists, interior designers, and media influencers – such as Rozalia Russian, Bec Douros, Tully Smyth, Carlene Duffy, Madeleine Smith, Aimee Tarulli, Melanie Zammit, Nicole Rosenburg, and Rachel James – who were also joined by some of our VIP Linen Lovers and regular shoppers.
[ Pictured: Rozalia Russian at the Adairs Autumn Collection Launch ] [ Pictured L-R: Tully Smyth and Rachel James at the Adairs Autumn Collection Launch ] [ Pictured: Aimee Tarulli and Carlene Duffy at the Adairs Autumn Collection Launch ] [Pictured L-R: Carlene Duffy, Aimee Tarulli, Bec Douros and Tarina Lyell at the Adairs Autumn Collection Launch]
Guests were greeted by an impressive pink balloon installation that was splashed across the entrance by the talented team at Belle Balloons. The exciting array of varying colours and sizes created a wow factor that enticed onlookers as well as shoppers.
SHOP THE LOOK: balloon installation
A bloom bar was set up, where guests could create their own posy earrings and bag tags from fresh flowers, provided by Brett Matthew John.
[ Pictured: Madeleine Smith at the Adairs Autumn Collection Launch]
SHOP THE LOOK: florals
Everywhere you turned, the delicate scent of open roses and peonies in all different shades of pinks saturated the space, making for a sweet-smelling launch! Gold Perspex signage by Sketch and Etch provided the perfect contrast against the rich florals.
"In staying true to the Colour Romance theme, the store was beautifully decorated in shades of pink and some of the deepest, richest Autumn tones; both faux and fresh florals in a colour palate of pastels, dusty rose pinks, deep burgundy and plum hues.”
SHOP THE LOOK: acrylic signage
The media wall (provided by Place Settings) and flower swing were also adorned in fresh blooms, as well as the desserts table.
[ Pictured: Tarina Lyell and Nicole Roseburg ]
SHOP THE LOOK: media wall backdrop
SHOP THE LOOK: easel wood frame
Speaking of food, our mouths were watering with anticipation as we looked upon the delicious culinary treats supplied by The Westin and Chef Michael Greenlaw.
SHOP THE LOOK: desserts cart
SHOP THE LOOK: sweets
The lovely team at Event Coffee Solutions provided the goods with freshly brewed coffee (with cute on-brand coffee cups by Cup and Carry Co) as guests were treated to a complimentary styling sessions by Aimee Tarulli and Carlene Duffy. The kids were also pampered with a floral-inspired face painting activity by the fairies from Little Party Faces.
SHOP THE LOOK: face painting service
[ Pictured: Carlene Duffy at the Adairs Autumn Collection Launch ]
An assortment of fresh, seasonal juices by Greene Street Juice were the perfect pick-me-up.
LENZO was so inspired by the different bedroom looks created with the Adairs Colour Romance and Winter Hibernate collections that we can’t wait for the colder months just so we can snuggle with our favourite bedsheets + pillows! Happy ZZZ’s!
[ Pictured: Aimee Tarulli at the Adairs Autumn Collection Launch]
SHOP THE ADAIRS AUTUMN LAUNCH WITH LENZO
STYLING Lenzo / CONCEPT Adairs / COFFEE Event Coffee Solutions + Cup and Carry Co / PHOTOGRAPHER Ken Nakanishi / DESSERT + FOOD Westin Melbourne + Chef Michael Greenlaw / BALLOONS Belle Balloons / FACE PAINTERS Little Party Faces / JUICE Greene Street Juice / FLORIST Flowers by Brett Matthew John / SIGNAGE/PERSPEX Sketch and Etch Creative / DESSERT CART Dann Event Hire / FLOWER BAR + GRID Place Settings / COPYWRITER + BLOGGER Maree Mikhaiel