When we play word association with ‘4th birthday party’, a few characteristics spring to mind: bright pinks + lots of glitter + pretty unicorns. So, we were absolutely gobsmacked when we saw this amazing and decadent 4th birthday celebration, styled by Perth beachside babe Jess from Bertie Does. Unlike anything we’d seen before, Jess used varying tones of pink (magenta, blush, dusty, and candy) with pops of red to create her colour palette for a child’s birthday – no unicorns or glitter in sight!
The brief was “sweet, fun, and bold with lots of pink,” and we think she definitely nailed it!
Read on to find out how you can recreate this incredible look for your child’s next celebration.
Jess says: “We started with the foil heart balloons from Ruby Rabbit Partyware, and we built on the styling by layering these tones and using different textures for contrast and to create depth i.e. metallic balloons, opaque balloons, lush soft table linen, and monochrome grid plateware."
“We wanted the dessert table to star and it had to be pink also, so we did a hack on a couple of Kmart tables and framed it with a killer piece from Balloon Co and styled with stunning floral arrangements of reflexed roses, sim carnations, lisianthus and celosia in varying shades of pink. We set it against a bold black wall which made all the pinks pop beautifully and added some edginess. The pink love heart theme carried on to the desserts by De Baker who also made the amazing watercolour cake of white choc mud with strawberry buttercream filling.”
“We always like to make party spaces multi-dimensional and so for this party, we included a low table set with blush table linen from Event Artillery, and fun metallic and sequinned cushions from Kmart.”
Q&A with Jess from Bertie Does
What have been some of your favourite projects that you have recently worked on?
We did a really fun Coachella/Burning Man-inspired 30th Birthday party that featured cool pieces such as skulls, cacti, and beautiful kilim rugs and leather poufs. And my absolute fave of late was a wedding which was held in an incredible old War Memorial Hall built in country NSW. The brief was different to everything we are seeing at the moment which I loved – think glitter, holographic, and neon! These juxtaposed with the old high ornate ceilings and wooden floors made for something pretty special.
You’re a new addition to the crayon box: what colour would you be and why?
Neon pink – fun, girly, edgy, fierce.
What’s a styling trend you hope to see in the future?
Holographic. We have been using here and there, and it is heaps of fun! I would love to see it used on a large scale, such as a dance floor. Watch this space!
We also asked Jess how she manages to make each and every event so #ONPOINT, and she revealed her styling philosophy:
- Choose a key piece that you absolutely love and resonates with your style (or the client’s brief), and build the styling around that.
- Break the rules! Use clashing patterns, colours, and textures.
- Sometimes, less isn’t more. Don’t be afraid to go hard.
And, what are Jess’ must-have elements to ensure a successful event?
- Overall: Delish food, a killer cocktail, and entertainment that keeps your guests on the dance floor!
- For styling: Lots of florals, a feature bar, and lighting.
Finally, we asked Jess what her favourite products are on LENZO at the moment. She said:
STYLING + FLORALS Bertie Does | BALLOON INSTALLATION Balloon Co | FOIL HEART BALLOONS + PLATEWARE + NAPKINS Ruby Rabbit | TABLE LINEN Event Artillery | CAKE + DESSERTS De Baker | CAKE TOPPER Etched | INVITATIONS Katie Jardine Art | CUSHIONS + DESSERT TABLE Kmart / Written by Melbourne blogger Maree Mikhaiel