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IN HER SHOES

October 18, 2019
IN HER SHOES

LENZO roll out the pink carpet for Lana Wilkinson’s star-studded shoe collection launch!

She’s dressed everyone from The Hills’ Whitney Port to Elyse Knowles, but never before has stylist to the stars Lana Wilkinson hoped her clientele liked what they stepped out in more than this … ‘stepped’ being the operative word!

After years slipping celebrity feet into the heels of other designers, Lana Wilkinson launched her first shoe collection at Melbourne’s Higher Ground with a pink spectacular styled by LENZO.

From concept ideation to event bump-out, the lady of the hour invited LENZO’s corporate styling team to deliver an event that would introduce her latest project in a fittingly fashionable way.

Calling on the best in the event biz to help execute the beautiful brief - from the event stationery, staging and signage to the backdrop, balloons and baking – the lavish affair was a stunning success as sky-high as her heels … and here’s your VIP sneak peek!

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

With names like ‘Marisa’, ‘Rachel’ and ‘Gemma’, Lana’s freshman collection called for an event that was feminine and fashion forward, our team inspired by the shoes’ fresh pink colour palette, metallic hardware, transparent details and unashamedly girlie designs.

An Event Essentials’ hot pink carpet set the scene at the venue’s entrance, with Belle Balloons reinforcing the burst of colour in bright displays of beautiful balloons. Lovingly injected with lush florals by Village Blooms of Essendon, the event was fit for the fashion world’s finest filly from the moment she walked in!

A floor decal and media wall emblazoned with branding by Entourage Events lead guests inside, Harry The Hirer Productions filling the New York loft style space with luminous lighting and artful projections in hot pink and fuchsia.

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

A star-studded event attended by digital influencers and fashion royalty, guests bopped to Ministry of DJ‘s beats while pouring over mirrored plinths by The Design Depot displaying the debutante range of footwear.

Amongst the gorgeous guests there to celebrate their favourite stylist and friend were make-up mogul Zoë Foster Blake, Keep It Cleaner’s Steph Claire Smith and Laura Henshaw, JAGGAD’s Rebecca Judd and yummy mummies Lorinska Merrington, Rachel Watts, Nadia Bartel and Jess Dempsey.

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

Atop a Batch & Co drinks cart, no one could take their eyes off the clear stand-out of our styling – a 1m tall shoe made entirely of ice! Sculpted by the talented artists at Ice Occasions, the replica of one of her prized designs was a snap-worthy moment as iconic as the outfit’s Lana has famously styled.

Rubbing shoulders with Sketch & Etch‘s mirrored signage, menus and drinks stirrers, Cupcake Occasion rose to the occasion with a rose coloured terrazzo cake, rosette topped cupcakes and ridiculously beautiful high heel treats!

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

LENZO x Lana Wilkinson shoe launch

From behind-the-scenes styling to her moment in the spotlight, LENZO’s corporate event styling team - LENZO Agency - loved helping Lana showcase her shoes in a way that packed a mighty pink punch!

Need help launching a new brand, product or super special service? Get in touch to help us plan you a party that makes an almighty impact!

Until next event,

LENZO x

PAINT YOUR EVENT PINK LIKE LANA!

CREDITS

STYLING LENZO / VENUE Higher Ground / PHOTOGRAPHER Karon Photography / FLOWERS Village Blooms of Essendon / MEDIA WALL Entourage Events / LIGHTING Harry The Hirer Productions / BOLLARDS & PINK CARPET Event Essentials / BALLOONS Belle Balloons / DRINKS CART Batch & Co / ACRYLIC SIGNAGE, MENUS & DRINK STIRRERS Sketch & Etch / MIRROR PLINTHS The Design Depot / ICE SCULPTURE Ice Occasions / DJ Ministry of DJ / CHAMPAGNE BOWLS Complete Function Hire / DESSERTS Cupcake Occasion / PR One Day Dream PR