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FOREO 'OUT OF THIS WORLD' UFO PRODUCT LAUNCH

May 10, 2018
FOREO 'OUT OF THIS WORLD' UFO PRODUCT LAUNCH

LENZO styles an intergalactic skincare launch party for Australian women

In April, Foreo released its highly anticipated UFO product (which stands for ‘Ur Future Obsession’ – and they’re not wrong!) to the Australian public and LENZO was super excited to be a part of it!

Combining LED light therapy, cryotherapy, T-sonic pulsations, and thermotherapy in a palm-sized device to give you an at-home facial treatment, it really is the revolutionary beauty tool of the century! Did we mention it only takes 90 seconds to use to get better skin? We’re already #OBSESSED.

“Foreo

“Foreo

The launch was hosted by model Rebecca Harding and managed by the amazing team at Stark Matthews. Held at the perfectly suited Notel Rooftop in Melbourne, guests were treated to an intimate rooftop dinner overlooking a starry sky and surrounded by chrome Airstream trailers + skyscraper city lights. The atmosphere can only be described using the ‘it’ word of the day – ‘electric’ – as the air was buzzing with chatter + excitement over Foreo’s UFO product.

“Foreo PICTURED: Rebecca Harding
“Foreo

“Foreo

The initial inspiration for the launch was neon + pastel pinks - think futuristic meets electric femininity. We played on the UFO theme with an electric glow that emanated from the neon pink lights, festooning, and 'Foreo' custom arch, which was a joint effort by Pro Light and Sound, Electric Confetti, and Shape Steel.

“Foreo SHOP THE LOOK: neon lighting
“Foreo

“Foreo SHOP THE LOOK: blush napkins / gold cutlery / oval table / name placecards
“Foreo

The theme was further highlighted with stunning blooms in varying shades of pink (provided by Flowers by Brett Matthew John), and were used to add a soft touch to the tables, product displays, and media wall. The contrasting gold acrylic placemats by Foote and Flame were the perfect addition to the white china.

“Foreo

“Foreo SHOP THE LOOK: flowers / gold acrylic placemats

Among the list of star attendees were celeb Kiera Maguire, fashion IT girl Rozalia Russian, and model Tully Smyth, who were all lining up to sample the UFO.

“Foreo PICTURED: Keira Maguire and Hannah Holmes
“Foreo PICTURED: Rozalia Russian
“Foreo PICTURED: Tully Smyth
“Foreo

PICTURED: Joanna Li and Molly Xiao

The media wall, supplied by Entourage Events, was the perfect backdrop for photo ops.

Other notable guests included beauty, lifestyle + fashion bloggers Emma Hawkins, Cheryl Law, Gemma Watts, Nina O’Brien, Elliot Garnaut, Domenica Calarco, Joanna Li, and Bec + Marissa Karagiorgos from Twice Blessed.

“Foreo PICTURED: Domenica Calarco
“Foreo PICTURED: Hannah Holmes & Nina O'Brien

As the evening continued, beats were played by resident DJ Lucille Croft while guests sampled the delicious pink-themed desserts and sweets.

“Foreo

“Foreo

“Foreo

“Foreo

“Foreo

And how cute are these custom-made acrylic drink stirrers from Sketch and Etch? They're an essential at any launch party!

“Foreo SHOP THE LOOK: drink stirrers

Foreo’s UFO launch was a huge success, and we can’t wait to see what else they have in store for us! Get ready to #GLOWUP, girls!

“Foreo

Love, LENZO x


SHOP THE FOREO UFO LAUNCH WITH LENZO

CREDITS

STYLING Lenzo / EVENT MANAGEMENT Stark Matthews / PHOTOGRAPHY Carly Ravenhall / MEDIA WALL Entourage Events / FESTOON LIGHTING Pro Light and Sound / NEON Electric Confetti / FLOWERS Flowers by Brett Matthew John / FURNITURE Dann Event Hire / CATERING Blakes Feast Catering / CUSTOM ARCHES Shape Steel / GOLD ACRYLIC PLACEMATS Foote and Flame / DRINK STIRRERS, TAGS, DESSERT TROLLEY BRANDING Sketch & Etch