Tonight on The Edit, we get #excited for the launch of Georgia Young's Gravity Collection.
Inspired by the idea of floating effortlessly, Georgia Young manufactured her garments using typically over-feminine design elements tracing from tulle and frills all the way to draped lace, to create contemporary and modern bridal looks. Although celebrating simplicity, each piece has an underlying edge, making the perfect gown for those who want something a little bit different.
The styling for this shoot by Creating Beautiful is honestly #OutOfThisWorld, and allows the viewer to see the contemporariness + crisp lines of each dress. We are having major #BalloonEnvy from those cascading installations - how could you not?! And we are loving the palette of white and pink that was adopted, providing elements of both softness and strength in every image.
When chatting to Georgia Young, the vivacious + down to earth designer recalled to us how great it was working with the amazing team for this shoot:
"I was able to work with the most crazy talented group of women to put this shoot together. There's something very energising about being in a room full of people that are all doing something they love."
We couldn't agree more - that is why we do what we do here at LENZO!
Love LENZO x