LENZO styles the media launch of beauty brand innisfree
innisfree, the number one beauty brand in Korea, just launched its first Australian store in Melbourne Central on June 8 and LENZO was invited to style the media party!
We’re especially in support of innisfree due to their dedication to creating naturally-derived beauty products - they're a brand that practices and promotes green living. They responsibly source naturally-derived ingredients such as Green Tea, Orchid, and even Volcanic Clusters from Jeju Island to provide skin-enriching natural benefits to you. How cool is that!
Hosted by innisfree Australia, the media launch was held at Two Ton Max, an industrial warehouse that provided the perfect blank canvas in which to create an oasis that reflected Jeju Island.
The space was decked out using the latest collection from Dann Event Hire, as well as collaborative efforts by Flowers by Brett Matthew John and Greenevent for the lush greenery on the plinths and around the space, respectively.
An exclusive selection of beauty influencers were among those who attended the media session, including Laurina Fleure, Sarah Czarnuch, and Hannah Perera who posed in front of the lavish media backdrop by Greenevent.
The Big Letter Co provided those clear plinths, while Entourage Events created the acrylic innisfree decals, the map of Jeju Island, and the stage.
SHOP THE LOOK: acrylic signage
Fourside Food Design + Events were instructed to design a menu inspired by the main ingredients inside the skincare products: think green tea infusions, pomegranate, and cucumber (just to name a few).
We think Fourside nailed it perfectly – get a load of the dishes + drinks (and they tasted delish, too!)
SHOP THE LOOK: event catering in Melbourne
Hundreds of people attended the opening of the store, including YouTuber Cartia Mallan, who was among the first to sample products.
And, with that cute vintage cart from Dann Event Hire handing out freshly spun fairy floss outside the store, we think everyone who showed up was definitely spoilt twice!
SHOP THE LOOK: vintage trolley
We’re obsessed with the brand’s gentle-yet-effective skincare products and long-lasting makeup. Did we mention it’s more affordable than your average beauty brand? #LOVE!
If you haven’t already, check out innisfree’s brand new store in Melbourne Central. See you there!
Love, LENZO x
SHOP THE INNISFREE MEDIA LAUNCH ON LENZO
COPYWRITER + BLOGGER Maree Mikhaiel