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ELKA COLLECTIVE’S WHIMSICAL WONDERLAND

August 01, 2019
ELKA COLLECTIVE’S WHIMSICAL WONDERLAND

Elka Collective welcome new Brighton boutique with a whimsical in-store influencer event …

As lovers of their luxe, effortlessly cool collections here at LENZO, we were thrilled when the creative team at Elka Collective invited us to style an in-store launch of their new Brighton boutique.

Inspired by their timeless, neutral pieces, we brought in a team of local event styling legends to create a backdrop for the boutique – and its winter wardrobe staples – to truly show off and shine.

Warm creams and contrasting crisp whites were central to every supplier’s selections for the event, with fairytale feathering, nods to neutrals and delicious caramel colours rounding out the styling palette.

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

THE ARRIVAL

Without a doubt, the dramatic tangle of flowers and feathers from Flowers By Brett Matthew John set the ethereal outdoor scene. Hanging elegantly from a central silver birch tree, guests were met by the stunning installation on arrival, a floral centrepiece that simply had to be captured in selfies in and fashion snaps.

DANN Event Hire transformed the boutique’s brick exterior with a combination of terrazzo tables, cream couches and a coffee cart, while Foote and Flame reinforced the reason everyone was in attendance with custom signage throughout that celebrated the guest of honour – Elka Collective’s new Brighton location!

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

THE GUEST LIST

Melbourne’s most fashionable fillies were in attendance to celebrate Elka Collective’s new store, mingling in the magical courtyard space before heading indoors for the boutique’s grand opening.

Dressed in the label’s luxe linens and on-trend oyster and taupe tones, influencers on the invitation list included Holly Titherudge, Olivia Molly Rogers, Indianna Roehrich, Chantelle Price, Jacquie Alexander, Kirby Hughes, JAGGAD’s Michelle Greene, Rebecca Karagiorgos and Marissa Sohtra of Twice Blessed an LENZO editorial regular Emily Nash.

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

THE GRAND OPENING

Echoing their outdoor theatrics, Flowers By Brett Matthew John created a fanciful floral centrepiece complete with fluffy flowers, coffee coloured feathers and cotton accents inside that payed homage to the label’s natural fabrics.

Taking cues from the arrangement’s undeniably warm hues, The Hire Co supplied a complementary mix of copper vases and cutlery. Adding further warmth, the Brighton boutique was softly lit by candles, displayed beautifully in an assortment of Hygge Studio holders.

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

THE FESTIVITIES

Captured beautifully by photographer Dan Castano, the team at Elka Collective couldn’t have been prouder to welcome fashion’s elite into their sensational new store – and rightly so!

Once formalities were done and dusted, the creative crew at Fourside Food Design +Events wowed the fashion crowd with finger food they couldn’t resist. Mouthwatering morsels and of-the-minute mini dishes were the perfect way to savour Brighton’s newest fashion mecca.

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Elka Collective in-store influencer event

Love the look? Have us help you create a stunning setup like this! Whimsy lends itself to all kinds of events, from wonderfully white weddings to magical milestone birthdays … and we’re only too happy to help recreate it.

Until next event,

LENZO x

CREATE YOUR OWN WHIMSICAL WONDERLAND!

CREDITS

STYLING LENZO / VENUE Elka Collective, Brighton / PHOTOGRAPHY Dan Castano / FLOWERS Flowers By Brett Matthew John / FURNITURE DANN Event Hire / VASES + CUTLERY The Hire Co / SIGNAGE Foot and Flame / CANDLE HOLDERS Hygge Studio/ CATERING STAFF Fourside Food Design + Events / PR OneTwo Agency