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HEART OF GOLD

October 08, 2019
HEART OF GOLD

Celebrating Westfield Doncaster’s 50th Birthday with aurous affection!

In a world obsessed with defying the ageing process, LENZO were thrilled by the refreshing request to highlight the age of a 50-year-old at their birthday - loud and proud for all to see. The guest of honour? Westfield Doncaster. The occasion? Fifty years of fashion, entertainment and dining!

Off the back of our recent Taste. Shop. Play. display, our team of corporate event stylists were on hand to help shoppers celebrate Westfield Doncaster‘s 50th Birthday in absolute style, paying homage to the golden anniversary in an activation abound with reflections and confections!

With 50 exclusive offers across the centre honouring each year of retailer’s reign, step back in time and revisit the week-long festivities with us below.

Despite referencing history, our clever team of suppliers worked with this season’s hottest colour palette to create an activation that was both nostalgic and inspired.

From the florals, décor and dessert bar to the selection of stools, signage and seating, warm hues of coral, amber, gold burst brightly against licks of luscious vanillas and cream.

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Prompting shoppers to stop and potter in the periodical display, Foot and Flame’s stylish acrylic signage encouraged movement throughout the space.

An interactive take on an old-fashioned mail box, a metallic time capsule took centre stage, inviting visitors to share their first memory of being at the centre. The activation was a chance for shoppers to pause and partake in a new memory making.

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

The true stars of the show were the memories - past and present - shared on celebration stations throughout centre court.

A timeline wall by Entourage Events displayed the centre’s growth from the 1970s onwards, while arbours by Valiant Events housed historical clippings and newspaper articles sharing concurrent events in history.

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

For every $50 spent within the centre, patrons were entitled to a tasty treat from the activation’s golden dessert bar. Making mouths water with sweet selection of golden goodies, Fourside Food Design + Events spoiled shoppers with white chocolate crackles, pavlovas and donuts – the naked desserts calling to be topped in a choice of three golden toppings!

Alongside plinths of period fashions from the 70s, 80s, 90s and naughties, a traditional childhood game was given the royal treatment with a golden makeover. Fun for all ages, our team transformed noughts and crosses into the fun interpretation ‘5s and 0s’.

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

Westfield Doncaster 50th Birthday

You don’t need to be a retail giant to commemorate a big anniversary or birthday in style. Whether you’re celebrating a first birthday, wedding anniversary or corporate milestone, LENZO love getting their golden gloves on to party plan special occasions!

Get in touch with our team to have us style a shiny spectacular like this one for you, or shop some metallic magic on The LENZO Marketplace below!

Until next event,

LENZO x

CREDITS

CONCEPT & STYLING LENZO / FLOORING & FURNITURE Harry The Hirer / TIMELINE WALL & BAR Entourage Events / ARBOURS Valiant Events / ACRYLIC SIGNAGE Foot and Flame / CATERING Fourside Food Design + Events / PHOTOGRAPHY & VIDEOGRAPHY Blossom Daisy Creative