Celebrating Westfield Doncaster’s 50th Birthday with aurous affection!
In a world obsessed with defying the ageing process, LENZO were thrilled by the refreshing request to highlight the age of a 50-year-old at their birthday - loud and proud for all to see. The guest of honour? Westfield Doncaster. The occasion? Fifty years of fashion, entertainment and dining!
Off the back of our recent Taste. Shop. Play. display, our team of corporate event stylists were on hand to help shoppers celebrate Westfield Doncaster‘s 50th Birthday in absolute style, paying homage to the golden anniversary in an activation abound with reflections and confections!
With 50 exclusive offers across the centre honouring each year of retailer’s reign, step back in time and revisit the week-long festivities with us below.
An interactive take on an old-fashioned mail box, a metallic time capsule took centre stage, inviting visitors to share their first memory of being at the centre. The activation was a chance for shoppers to pause and partake in a new memory making.
The true stars of the show were the memories - past and present - shared on celebration stations throughout centre court.
A timeline wall by Entourage Events displayed the centre’s growth from the 1970s onwards, while arbours by Valiant Events housed historical clippings and newspaper articles sharing concurrent events in history.
For every $50 spent within the centre, patrons were entitled to a tasty treat from the activation’s golden dessert bar. Making mouths water with sweet selection of golden goodies, Fourside Food Design + Events spoiled shoppers with white chocolate crackles, pavlovas and donuts – the naked desserts calling to be topped in a choice of three golden toppings!
Alongside plinths of period fashions from the 70s, 80s, 90s and naughties, a traditional childhood game was given the royal treatment with a golden makeover. Fun for all ages, our team transformed noughts and crosses into the fun interpretation ‘5s and 0s’.
You don’t need to be a retail giant to commemorate a big anniversary or birthday in style. Whether you’re celebrating a first birthday, wedding anniversary or corporate milestone, LENZO love getting their golden gloves on to party plan special occasions!
Until next event,
CONCEPT & STYLING LENZO / FLOORING & FURNITURE Harry The Hirer / TIMELINE WALL & BAR Entourage Events / ARBOURS Valiant Events / ACRYLIC SIGNAGE Foot and Flame / CATERING Fourside Food Design + Events / PHOTOGRAPHY & VIDEOGRAPHY Blossom Daisy Creative