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LENZO x WESTFIELD: INSIDE TASTE. SHOP. PLAY. 2019

September 10, 2019
LENZO x WESTFIELD: INSIDE TASTE. SHOP. PLAY. 2019

Our corporate styling solutions for the Australian retail giant’s Spring revival!

Much to the delight of shoppers young and old, Westfield’s popular TASTE. SHOP. PLAY. weekend recently returned to centres across the country.

Promoting all things fashion, dining, home and beauty, the annual activations are designed to ignite the imaginations of adults and children alike, with free experiences that collectively epitomise a centralised theme.

LENZO’s corporate styling team were thrilled when asked to plan three pastel pop-ups for the iconic brand’s immersive celebrations – one at Westfield Doncaster, one at Westfield Southland and the other at Westfield Knox – with this year’s Spring theme being ‘Retro Revival’.

Seasoned TASTE. SHOP. PLAY stylists, the LENZO team went back in time to create three distinctly different designs – a 60s diner setup at Doncaster, a technicolour arcade at Knox and an homage to 80s and 90s pop culture at Southland.

Didn’t experience make it to the amazing activations? Fear not! Step inside our world of corporate styling with the following front row seat!

Westfield Doncaster

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

It was time to slip into some skates and slide into a 60s themed revival at The Doncaster Diner. Featuring pops of peach teamed with bangin’ baby blue, customers were invited to boogie on down to the diner to lap up lashings of luscious soft serve loaded with a pink palette of colourful candies!

An absolute treat to style, roller-skating babes in hot pink boiler suits were the stars of the show - alongside shoppers who came along to soak up the thoroughly sweet experience!

ACTIVATION: The Doncaster Diner

ZONES: Bar, diner booths, candy wall

EXPERIENCES: Diner drinks and icecream, roller-skating dance performances, Pick ‘N’ Mix lollies

MENU: Vanilla soft serve, Creamy Soda Spider, Cola Sider, Orange Crème Spider, Lime Spider

Westfield Southland

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

Our milkshakes well and truly brought all the boys (and girls!) to the yard at The Southland Social, where revival pop music was the inspiration behind our lyrical take on this year’s TASTE. SHOP. PLAY. theme.

Across two epic days, customers were transported to a world where pastel coloured days blend into boogie nights. Featuring a milk bar, DJ booth, hair gym, silent disco and bowling alley, good vibes and good times were the basis of our experiences for one and all!

ACTIVATION: The Southland Social

ZONES: Milk bar, hair gym, DJ booth, silent disco, bowling alley

EXPERIENCES: Drinks, bowling, silent disco, glitter hair braiding

MENU: Popping Candy Spider, Candy Bubble Gum Spider, Fairy Floss Floats, Jaffa Floats

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

Westfield Knox

A visual feast for the eyes, rainbow brights were all the rage at Knox for our technicolour take on an 80s arcade! Designed to engage and capture shoppers’ attention, our creative revolved around bold pops of colour that burst out of the activation space like popping candy.

Crowned by a gorgeous garland of hot pink balloons, a sampling station served customers cotton candy and sweet treats to snack on before they hit the up an epic games area.

ACTIVATION: Knox Diner

ZONES: Sampling station, lounge area, DJ booth, retro games area

EXPERIENCES: Diner drinks, food tasting, arcade games, face painting, hair styling

MENU: Fairy floss, tasty treats from Westfield retailers

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

LENZO x Westfield: TASTE. SHOP. PLAY. 2019

Want to work alongside our corporate styling team like Westfield? If you are planning a corporate event, our team can help you plan an activation, product launch or work party like no other that lives on in both memories and media coverage forever!

Has TASTE. SHOP. PLAY. given you a taste of what your upcoming event can be? Get in touch with our team to chat all things corporate!

Until next event,

LENZO x

PLAN YOUR OWN TASTE. SHOP. PLAY. INSPIRED PARTY!

WESTFIELD DONCASTER CREDITS CONCEPT & STYLING LENZO / VENUE Westfield Doncaster / WALL, WALL TOPPER, BAR WRAP, PICK ‘N’ MIX Entourage Events / CURVE BAR Place Settings / BAR TABLES & STOOLS Dann Event Hire / CATERING Fourside Food Design + Events

WESTFIELD SOUTHLAND CREDITS CONCEPT & STYLING LENZO / VENUE Westfield Southland / PHOTOGRAPHY BDC Studios / KIDS ACTIVATION (BOWLING & SILENT DISCO) & BEAUTY STATION (HAIR GYM, DJ BOOTH & MILKBAR) Entourage Events / HARRY THE HIRER Bar tables, tools, headphones / CATERING Fourside Food Design + Events / DJ Rutherford Entertainment / HAIR STYLING Glitter Gypsy / STAFF Ten Hats Agency

WESTFIELD KNOX CREDITS CONCEPT & STYLING LENZO / VENUE Westfield Knox / MEDIA WALL & LOUNGE FURNITURE Dann Event Hire / DJ BOOTH, MAIN BAR & DECALS Entourage Events / MEDIA WALL GARLAND Belle Balloons