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PARTY WITH DREAM A LITTLE DREAM

March 28, 2017
PARTY WITH DREAM A LITTLE DREAM

We chat to the talented Leanne Anderson from Dream A Little Dream events about her creative business that specialises in kid's party styling, event management and stationery prints. Over to you Leanne!

Introduce yourself and Dream A Little Dream.

I started out many moons ago as an Industrial Designer before moving to Graphic design and have been working in corporate events for 16 years now. Dream a little Dream events is primarily a bespoke children’s party service offering full planning and event management, styling and dry hire. We plan and style adult events too.

Why did you start Dream A Little Dream?

I moved to Perth to access medical services & losing my husband due to terminal illness. The business was initially a partnership with Chantelle, whose husband also died of the same disease a few months later than mine in 2012. Starting the business was a welcome distraction from our mutual grief. Prior to this my late husband and I ran an event management and party hire business serving mostly the mining industry in the Pilbara, however, as is often the case in isolated rural towns we wore many hats and were wedding stylist, charity event coordinators MC’s and Auctioneers! After my husbands death I did not want to re-enter the stressful world of corporate events and decided to do something fun and whimsical. Chantelle has since moved on and is off on an Aussie Caravanning adventure.

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What gap in the party market does Dream A Little Dream fill?

After some time offering basic themed packages we were receiving more and more requests for complete planning and bespoke styling services and realised busy parents wanted a one-stop shop. Our new clients wanted parties that truly reflected their child’s interests and met their expectations of all the Pinterest boards and blog posts of stylish events they had seen. We now offer everything from complete event management, stationery catering, furniture and prop hire and the hard graft of setting up and packing down. A particular niche is First Birthday’s and our signature is our attention to all the details, which encompass a theme.

Why should Dream A Little Dream be invited to a party?

Parents are time poor, stressed and busy with extra curricular activities. Many do not know where to start organise a party for 20 or more kids! We alleviate the stress so they can enjoy the day and make lovely memories with family and friends. Our core value is a party should be completely about the child, and secondly it should look fantastic.

What do you find captivating about the world of events?

The opportunity to unleash creativity and seeing the endless ideas and interpretations other industry peers come up with. I also absolutely adore seeing a child’s face light up when they see their party space for the first time and are transported to another world. I always selfishly try and stay for that part.

Who are your go-to suppliers?

  • Ruby Rabbit, Favor Lane and Little Big Company for amazing party-ware and props
  • Frosted by Nicci for bespoke and insanely detailed Cookies
  • Baked Beauties, Sandy’s Cakes, Nik Nak’s Sweetest, Macnifique treats for delicious desserts
  • Loveher Photography
  • Saffy and May for table linens
  • Eve&Co. for luxe stationery
  • Life’s Little Celebrations Blog – they have a great directory of suppliers for hand-made and custom party décor.

    What is your go-to party tip?

    I have three:

  • Try and be organised- if you are not hiring a planner or stylist then search the many kids party blogs for ideas. Some even have checklists you can download.

  • Stick to a limited palette if you are not confident with colour to achieve a cohesive look. Use websites such as Lenzo for visual inspiration and sourcing suppliers.

  • Don’t sweat the small stuff: Your child will only remember they had and an absolutely amazing day with you - not that the cake you made doesn’t look like a Donna Hay masterpiece or the jelly cups melted because there was an unexpected heat wave.

    What is in your party purse?

    I travel light. Phone, Credit Card, Lipgloss, reading glasses.

    You are hosting a dinner party and you can only invite three guests – dead or alive. Who are they?

  • Coco Chanel- she changed the way women thought about dressing and with the revolutionary idea that we could look good AND be comfortable!
  • Eileen Gray – a pioneer of furniture design and new construction techniques in the 1930’s. Her designs are timeless.
  • Adele – a very classy, funny and grounded icon. She could also provide the entertainment.

    What is your go-to party outfit?

    Black lace cocktail dress, red lips, smoky eyes.

    Describe your dance floor style.

    Totally lame, but I try.

    What story will be told about Dream A Little Dream the day after the party?

    Hopefully that we went above and beyond expectations with every-one having a fabulous time and the guest of honor drifting happily off to sleep dreaming of their big day.

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    CREDITS

    IMAGES via Dream A Little Dream Events