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March 19, 2019

LENZO gets up close and personal with the #LUXEQUEEN

Addicted to roses? The lovely Sureyya from FlowersBySureyya has dropped by LENZO to talk all things luxe…

Unique. Sophisticated. Lavish. If you’ve ever been the lucky recipient of Flowers by Sureyya, you’ll know exactly what we’re talking about. When she’s not creating jaw-dropping boxed bouquets for your loved ones or scouring local markets for premium quality roses, she’s driving all over Melbourne to personally hand-deliver her arrangements.

Today, we party with Flowers by Sureyya. Get to know the woman who honours your special occasion just as much as you do…



  • Besides my own, my favourite Instagram account is … karentranevents

  • I never leave the house without … my wallet

  • I want my Instagram profile to make people feel … the love. Only the best for your special person – don’t wait for an occasion to show you care: surprise and spoil your loved one “just because!”

  • Growing up, my dream career was … a flight attendant. The whole process of the application to interview was an amazing experience. I would have been flying around the world if I was just 2cm taller!

  • My style icon is … Chanel

  • My dream holiday destination is … Bali


  • When I’m at a party, the first thing I notice is … the decorations

  • The one song that gets me on the dance floor is … ‘All Night Long’ by Lionel Ritchie

  • My number one party tip is … plan well ahead!

  • My party decoration must-have is … flowers! No party is complete without them!

  • My favourite cake flavour is … Red Velvet

  • The day after the party, I want to be remembered as the one who … is the perfect host


  • If I could describe my brand in three words, they would be … unforgettable gifting experience

  • The inspiration behind starting my business came from … my passion for flowers, observing Karen Tran as she created occasions into fairy tale events, and family and friends who encouraged me to share my talent in premium and unforgettable gifting

  • The biggest struggle about starting my business was … wasting time in trying to feel confident about starting it. Just do it!

  • The most fun part of my job is … going to the flower market or wholesalers, surrounded by thousands of flowers. The amazing smell of freshness is something words cannot describe! I also enjoy liaising with my customers, and assisting with ideas to make their delivery even more special. It is such an honour to make people happy.

  • The best advice I can give someone wanting to start their own business is … Congratulations on making such a difficult decision, and make sure to have financial backup needed until establishment.

  • My business is unique because … I have evoked the ideal Parisian-chic gifting with luxurious personalised boxed floral arrangements that are elegant and sophisticated. Each box is handcrafted with the utmost detail, such as the custom compliments card in a timeless wax-sealed envelope to fully express the sentiment. It is then finished off with cellophane wrapping and satin ribbons for that extra jaw-dropping WOW FACTOR, followed by hand delivery.

Thank you for stopping by LENZO, Sureyya! x