LENZO gets up close and personal with the #PAPERIEQUEEN
Addicted to bespoke designs? The loveable Astrid from PAPERplayground has dropped by LENZO to talk all things paperie…
Being in demand is hard work! When Astrid’s not printing, prepping, cutting, gluing and assembling bespoke goody bags, bon bons or paperie, she’s up past 2am designing, doodling, and planning custom designs for her endless list of clients.
But she wouldn’t have it any other way: the sheer satisfaction of seeing all her effort come together for the final event + receiving wonderful feedback from the client makes it all worth it! Today, we party with PAPERplayground. Get to know the woman who can give your kid’s next party that extra bit of personalisation…
I never leave the house without … my phone and my sunglasses
I want my Instagram profile to make people feel … happy, creatively inspired, and to celebrate life!
Growing up, my dream career was … to be an astronaut, and then I wanted to be a journalist. I became neither haha!
My style icon is … Rihanna
My dream holiday destination is … Indonesia
When I’m at a party, the first thing I notice is … the decorations, colours, and food display!
The one song that gets me on the dance floor is … ‘Boogie Wonderland’ by Earth, Wind & Fire. How can you not hit the dance floor with lyrics like, “I find romance when I start to dance…”
My number one party tip is … to choose a smashing colour palette and to be prepared and organised! And provide lots of food!
My party decoration must-have is … balloons!
My favourite cake flavour is … tiramisu
The day after the party, I want to be remembered as the one who … did all the little details perfectly :)
If I could describe my brand in three words, they would be … unique, fun and – the one word that a lot of people have used to describe it – quirky!
The inspiration behind starting my business came from … my daughter’s birthday parties!
The biggest misconception about my job is … that I have a team working with me
The most fun part of my job is … the final prepping stage where it’s almost done and I can see my ideas come to life!
The best advice I can give someone wanting to start their own business is … to go for it and be prepared to work hard
My business is unique because … I cater for completely bespoke, customised items that have detailings that not even some machines can do. I like to think my items hold sentimental value and pieces that evoke a fond memory and time(s) in that person’s life