‘A great caterer has the taste of a chef, the imagination of an artist and the timing of a conductor’. Hospitality maestro Peter Rowland himself summed up his own catering business pretty well with that statement. For over 50 years Peter Rowland Catering has orchestrated some of the grandest and most decadent events Australia have ever seen. From serving 1600 guests a three-course meal at the Bank of Melbourne’s World’s Longest Lunch, to cocktails and canapés for the fashionista’s at the Virgin Australia Melbourne Fashion Festival, PRC are consistently pushing and breaking boundaries in the event world.
Gourmet and gorgeous, on trend and yet unique. The dynamic experience and talent of the team at PRC ensures unparalleled expertise in terms of venue, styling, entertainment, food and drink. Their collection of world class chefs, food designers, stylists, event producers and hospitality managers can deliver any style of event, any time, setting the standards for quality and innovation.
Their ‘Black Book’ of the best contacts in the business opens the doors to some of Melbourne’s most unique spaces and suppliers. Prized cultural institutions, blockbuster exhibitions, heritage buildings and contemporary spaces. Whether it’s a corporate function, private dinner or a seven-course degustation dinner, PRC have your special event taken care of.
We all know how #foodie the Melburnians are, and over the years PRC have become an intrinsic part of Melbourne’s food culture. They draw inspiration from around the globe, designing seasonal menus to create bespoke food and beverage options for your function. They don’t just create mouth-watering menus; they produce art on a plate #hestonwho?
For those of you passionate DIY event planners, we asked the experts at PRC for some insider tips to get you started…
- Select food options that are balanced across the duration of the event. Choosing a menu with a range of food groups will make sure there is something for everyone
- Choose a food format that suits the guests and occasion – whether it’s grazing, plated dishes or interactive food stations. The formality of the event should correspond with the way food is presented and served
- When styling an event, keep a consistent themeand don’t over complicate it. Choose a concept and take 2-3 components that you can wind through everything from the invitations to the décor and table settings, menu and food
- Don’t underestimate the importance of good music and lighting
And if you’re looking out for some inspiration for a future event, we have it on good authority that we can expect some fun trends over the next few months. Think Cuban inspired décor and colours, ceiling installations, geometric steel fit outs, mirrors and reflective surfaces, unique signage, and wait for it…. edible food installations! I think we might have just died and gone to heaven…
For further information and ideas or to arrange a tailored quote for your next event head over to their websitewww.peterrowland.com.au
Thanks guys, keep up the good work!
Love LENZO xx