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POPPIES FOR GRACE STORE LAUNCH

May 17, 2018
POPPIES FOR GRACE STORE LAUNCH

Poppies for Grace invites LENZO to their exciting new party showroom in Melbourne

Party people in Melbourne: you’re about to get a brand new in-store shopping experience! Last week Elleni, LENZO's Founding Director, was invited to attend the exciting launch of Poppies for Grace’s new store.

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Known for delivering a generous helping of party inspiration, party styling, and decorations across Australia, Poppies for Grace hosted a “fairy tale wonderland picnic” for 17 women who “inspire, support, and encourage” them. The theme of the day was “Creativity and Gratitude,” and guests were ushered through to the decorated room, which was hidden behind a mint green door.

“poppies SHOP THE LOOK: cake toppers / glassware hire

Poppies for Grace utilised a major party styling trend: balloon installations! Not only was a white balloon installation set up inside the room and covered most of the ceiling, but another one was set up outside the store and all the way up to the roof! We’re sure this burst of colour stopped traffic!

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“poppies SHOP THE LOOK: balloon installation

As guests were seated on plush pink chairs from Dann Event Hire’s latest Muse collection, they were presented with a cup of tea or coffee by Double Park as they gazed in awe at the picnic setup.

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“poppies SHOP THE LOOK: pink chairs

The table tops were hand-painted by Alana Waterson in washy greens, and the table was heavily laden with fresh flowers and an assortment of cakes + desserts by Sweet Bakes, Cherry Cakes, Millstone, Bakes by Jean, and LENZO retailer Bride and Stork. In the world of Poppies for Grace, more is more!

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“poppies SHOP THE LOOK: cakes / desserts / gold cutlery / flowers

Small helium balloons danced around the room, and each guest was invited to pull down and pop one, which revealed a shower of gold confetti and five questions. Each guest had the opportunity to answer a question, which highlighted both personal vulnerabilities and joy. It was a great ice-breaker and allowed the women in the room to learn about the other giants sitting at the table with them!

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“poppies SHOP THE LOOK: helium balloons

We also asked Poppies for Grace what their party philosophy is, and they told us:

“Gathering might be one of our favorite words. It says: you belong here; lets capture a moment and give ourselves fully to the JOY. And that’s what we do: we capture joy, delight, whimsy, beauty & gratitude. We step out of the ‘everyday’ and step into imagination.”

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Poppies for Grace is open to the public at 297 Auburn Road, Hawthorn.

Love, LENZO x

CREDITS

PHOTOGRAPHER Bec Matheson / BALLOON INSTALLATION Poppies for Grace / CAKE STAND Poppies for Grace / CAKE TOPPERS Poppies for Grace / MINI CAKE PINATAS Poppies for Grace / GLASSWARE Poppies for Grace / NAPKINS Kip & Co / COFFEE + TEA Double Park / FURNITURE Dann Event Hire / FLOWERS Poppies for Grace / VESSELS Homli / CANDLES Norsu / FOOD + DESSERT Sweet Bakes, Cherry Cakes, Millstone, Bride & Stork, Bakes by Jean / BUBBLES Rob Dolan