Tonight on The Edit, we feature the intimate and personalised occasion of Susan Feldman's (CEO of One Kings Lane) Birthday, managed and styled by the immensely passionate and talented Mums of Homethrown LA.
As the name suggests, Homethrown LA aims to make the occasion (whatever it may be) as intimate as possible, and all about the guest of honour, a reflection if you will- and that's exactly what they did!
Susan's love of photography was honoured through a giant black + white photo installation of her life through 60 photos- fitting for her 60th Birthday. Jennifer Vallez, from Sophie Lili created individual portraits for each guest that were incorporated in various ways.
Drink stirrers featured the guest's portraits to create a fun conversation starter, as well as a huge, framed image of all the portraits together. This was the first thing guests would see upon arrival, and were encouraged to write one word to describe Susan under each of their own pictures (see below for image!) We think that this is such a gorgeous idea to get all guests involved and bring a personalised feeling into an event.
HomeThrown LA took it one step further of course, by having guests hold 'S' shaped sparklers instead of using candles, as everyone sung Susan Happy Birthday - a very magical moment! Each guest also got their own hand calligraphed sundae menu for dessert.
As always, LENZO loves a tip and the ladies gave us this beauty:
We love for our parties, especially an intimate birthday occasion like this, to reflect the guest of honour on every level while making the guests feel equally honoured for being a part of it. We tried to make each of the guests feel the importance of their role in Susan's life + celebration.
Sounds like a party we'd love to attend!
Love LENZO xx
EVENT MANAGEMENT + STYLING + DECOR HIRE Homethrown LA / VENUE Private Home in Malibu / CAKE Matchbox Bakery Cake / FLORISTTwig + Twine / PHOTOGRAPHY Jen Lauren Grant,Birds of a Feather / RENTALS Archive Rentals,Found Rentals,Yeah Rentals