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A LANDMARK IS REBORN

November 14, 2019
A LANDMARK IS REBORN

Entering the unknown at the Pullman Melbourne on Swanston’s Grand Opening …

Hotel check-ins are nothing new for our most famous faces, wining and dining at five-star accommodation spaces across the country on the daily. So, for a boutique Melbourne hotel to hold the attention of Australia’s elite, it would need to literally pull out all the stops - and boy, did this one ever …

The re-birth of a Melbourne landmark that’s been months in the making, LENZO Agency were honoured to work with one of the world’s most prestigious hotel groups to host an opening night of the likes the city has never seen.

Captivating the imaginations of sports stars, WAGs and television celebrities, LENZO bring you a behind-the-scenes sneak peek into the launch of the Pullman Melbourne on Swanston.



The grandest of gateways

A psychedelic contrast to the dreary, rain-filled day, guests escaped the real world as soon as they pulled up to the Pullman. Met by mint green bell boys and a towering whimsical walkway, the colourful outdoor kaleidoscope spoke of the wonder awaiting guests inside.

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

A wonderfully warm welcome

Once inside the fantasy filled foyer, guests mingled and reminisced about their experiences at the Melbourne landmark, before raising their glasses in honour of the icon's exciting new chapter.

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

Introducing Eva's Bar

Guests meandered up the moody stairs and into the domain of the hotel’s most famous dame - Eva. Featuring fine finger food, florals and a soft pastel palette, guests marvelled at the modern take on a speak easy – fabulously fitting of its Melbourne muse.

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

The revered room reveals

Next stop in party’s playground? A cheeky sneak peek into the hotel’s chambers, where artful activations enthralled onlookers and echoed the rooms’ exquisite interior design.

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

Club Lounge cool

Concluding the evening’s coveted proceedings, decadent desserts and dancing ensued at the Pullman’s prized Club Lounge. A celebrated Melbourne space with breathtaking city views, all eyes remained on the entertainment inside – the end of an elaborate experience.

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

LENZO Agency x Pullman Melbourne on Swanston Grand Opening 2019

Ready to re-launch and require an opening night like no other?

LENZO Agency’s team of corporate stylists are committed to delivering meaningful and memorable events that engage and connect with guests.

No matter the size, get in touch with LENZO Agency to maximise the shareability and exposure of your corporate activation!

Until next event,

LENZO x


CREDITS

CONCEPT, STYLING & EVENT MANAGEMENT LENZO Agency / VENUE Pullman Melbourne on Swanston / PR Bastion / PHOTOGRAPHER Hugh Davies Photography / VIDEOGRAPHER Thick Black Frames / FLORALS Good Grace & Humour / GREENERY Greenevent / STREET ARCH Shape Steel / SIGNAGE The Design Planner / MEDIA WALL & EVA’s BAR Complete Function Hire / BOLLARDS Event Essentials / TRUSSING, SPEAKERS, MICROPHONES, DJ EQUIPMENT Harry The Hirer Productions / GLASSWARE Harry The Hirer / CANDLES & CANDLE HOLDERS Hygge Studios / VASES & CRYSTAL CUT DECANTERS Place Settings / BRANDING PRESS CNC Creations / DECALS & DJ BOOTHS Entourage Events / BELL BOY UNIFORMS InStitchu / ENTERTAINMENT Rutherford Entertainment / LIVE ARTIST Emma Leonard